Art and Visual Communication
Visual Communications:
Visualisation, Illustration, Computer graphics, Animation, Art direction, Photography and Typography are all in Fine Arts.
Adishevelled look and uncompromising attitude were the hallmarks of a struggling artist until a few years ago. Today, you wouldn't be surprised to find art students cavorting their way into the corridors of power in the corporate world. This transition can be attributed to a rapidly globalising world, opening doors to countless opportunities for students, who can communicate a message aesthetically.
Students of applied art (as commercial art is known in the academic parlance) can find employment opportunities with animation companies , work as illustrators or graphic designers in Internet firms, and the electronic and print media. They may also work in the fashion or textile industry, or in furniture designing and interior decoration set-ups . This is all, of course, in addition to the traditional prospects in the advertising field, as visualisers, designers, art directors, illustrators , photographers and editors.
THE CURRICULUM
Design is art that makes itself useful 1984 poster for Die Neue Sammlung, Design Museum, Munich True to this statement, applied art is all about translating your artistic talent into a marketable discipline. The thin line that differentiates commercial art from fine art is that in case of the former, your art is aimed at satisfying a purpose, ie, communicating an idea and not your creative soul, as is the case with the latter.
THE CURRICULUM Design is art that makes itself useful 1984 poster for Die Neue Sammlung, Design Museum, Munich True to this statement, applied art is all about translating your artistic talent into a marketable discipline. The thin line that differentiates commercial art from fine art is that in case of the former, your art is aimed at satisfying a purpose, ie, communicating an idea and not your creative soul, as is the case with the latter.
For any youngster, who has an inclination towards a career in commercial arts, it is mandatory to gather information about the course much before you take the final plunge.
People were taught traditional drawing board techniques of graphic representation in the first year. After that, they had to choose one of five electives, which included typography, illustration, photography, computer graphics, and display.
FIRST STEPS for the Fine Arts
The earlier the better. Once you know that the bug has bitten you, focus on sharpening your skills, so that by the time you appear for the art college entrance exams after class 12, you have an edge over others. When I was in class eight, I had made up my mind to become a commercial artist. I visited art college campuses that year, and collected information on what I need to arm myself with, before I set sail on this ship. On the advice of my professors, and taking a few cues from some seniors I spoke to, I enrolled myself in an art foundation course.
Check if you fit the BILL
As the canvas of work for commercial artists is vast, students aspiring to make a career in this field, not only need to be good artists, but also need to be adept in the art of communication, marketing and publicity. As a commercial artist, you will be expected to be creative, but will also need to follow an established style or direction, and keep abreast with the latest technologies. In some roles, you will need to have customer service and business skills as well.
If you are attracted to this field because you think this will turn out to be a hobby class, where you can candidly let your creative juices flow, and acquire a university degree at the end of it, you are thoroughly mistaken. This is no doubt a very lucrative and versatile career choice and your options are unlimited. However, it is very demanding. You need to clearly understand that fame and money will not come overnight in this profession.
Your aptitude for art and basic communication skills will be put to the test in any entrance exam that leads to admission in an institute of repute. You will need to constantly update your skills and never stop learning.
GREAT EXPECTATIONS
A BFA course will teach you the basics of art, but it is your own initiative that will make you a master in your chosen field. Dont complain about lack of infrastructure or quality teachers in your institute. If you are passionate, nothing can stop you from being the best in your chosen vocation. For students of commercial art, your personal enterprise is most important.
Although the syllabi at art institutes are revamped according to industry requirements, most often, what sells like hot cakes in the market, may not essentially be a part of your curriculum. In such cases, colleges can come to the students rescue.
Students are exposed to a variety of new concepts, and colleges can help with some hand-holding by offering short-term courses, holding exhibitions and organising seminars.
MONEY Really Matters
This industry produces some of the most highly paid professionals. However, it is also true that an artists marketability depends more on his or her aptitude and skill sets, rather than the degree that he or she holds.
MONEY Really Matters
This industry produces some of the most highly paid professionals. However, it is also true that an artists marketability depends more on his or her aptitude and skill sets, rather than the degree that he or she holds.
The starting salary of a commercial artist today can range from Rs 15,000 $300 to Rs 25,000 $500, depending on the industry, the pay gets better as you move up the ladder. Graphic designers, visualisers and art directors today, can command very high salaries, often in six digits.
Freelancers can also make a decent living, starting from Rs 2000 for designing visiting cards, to Rs 10,000 $200 to Rs 20,000 $400 for creating a companys logos.
Labels: art, art course, Fine Arts, school of fine arts, visual communication
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V.B.Lakshmi Narsimhan
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I head Internet Marketing team for a Multinational Company in Chennai. I write this blog, for the users who like to have fun with their kids losing a stressful day and enhance their art skills in general.
